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COVID 19 Handbook for Social Media Managers

COVID 19 Handbook for Social Media Managers

COVID-19 has taken a major toll on the economy worldwide and has subsequently affected every industry and business leading to a major slowdown in the market. However, as per recent observations, social media platforms are playing a key role in spreading various campaigns and movements globally, mirroring us the silver lining of this global pandemic. As each one of us is locked inside our homes, this is the most favourable time for social media managers to utilize the virtual world at it’s fullest and explore various possibilities around them amidst lockdown. It is equally important to implement and maintain a protocol when workplaces start opening up bits by bits.

Lockdown has forced people to stay indoors and work from home.  This has helped a lot of communities to come forward and put forth important issues on social media platforms and spread awareness amongst their audience. Social media managers of various companies ranging from small scale industries to large scale industries can use their mass media platform to highlight the challenges faced by humanity worldwide and also add them in their marketing agenda by analysing every aspect of the situation and capitalize on it.

In such testing times, many companies have opted for digital marketing to fabricate, merchandise, and sell their products to all their target audience on a larger scale.  Marketing over the internet has proven to be a big success, especially during the lockdown. During the COVID-19 pandemic, not only did the establishments focus on promoting their products, but they also helped in propagating the cause behind them. Many companies and artists stepped up to help NGOs and other non-profit organisations to raise funds for the underprivileged. All of these would not have been easy without social media managers and teams. The creative outlook of the social media managing team helps the digital marketing platform to establish their position and set an example amongst a humungous audience.

As we are on the verge of opening up the nation part by part, we must follow the guidelines issued by the health ministry of India and the World Health OrganisationMaintaining a distance of six feet between two peoplewashing hands with soap for at least 20 seconds and, sanitising our hands frequently with alcohol-based sanitisers are some of the guidelines that we need to follow post lockdown.

We can only change things that are within our power to change since the outbreak of this virus is terrifying. Maintaining a sense of cohesion, we have to step up and take huge strides when it comes to organizational changes and adapt to the current situation. Until and unless we get a vaccination for this virus, we have to prevail and as a social media manager, we have to understand the current demography that has shifted into social media