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THE 9 POINT CHECKLIST FOR A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

THE 9 POINT CHECKLIST FOR A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

1.   Set your campaign goals

Before anything else, you should identify your goal. Ask yourself, “What is my motivation?” For example, you might want to achieve a certain number of followers in one month. Knowing what you want to achieve will lead you on the path to success.

2. Decide on a marketing campaign concept.

Once realistic goals have been set, decide and refine the marketing campaign concept. You have to make sure to think out of the box. This step requires extensive and careful planning. You have to decide on a number of factors. E.g.: the price of every post, what you want to promote. It’s absolutely necessary to carry out some market research and surveys. Be updated about your competition. Your offer must be unique and priced perfectly.

3. Define your target audience.

This step should be comparatively easy if steps 1 and 2 have gone according to plan.

Carry out some research online to find an innovative way to engage your target audience? Try to narrow down your targeting as much as possible. This will focus your content to people who are genuinely interested.

4. Decide on your message

Now that you know what you want to sell, who you want to sell to and when you want to sell it.  Next you need to decide on how you are going to sell it. You must have a unique selling proposition. Your offer needs to communicate all the important details. Your offer grabs the attention of potential customers. Your headline and value proposition must grab a potential customer’s attention. To make it reader friendly it must be bullet-pointed or numbered, as any paragraphs on your landing page will reduce focus and push up your bounce rate.

5. Determine your budget

It is a fundamental aspect to determine your marketing budget.  Once your budget has been confirmed, you must identify the potential platformsThese platforms must be places where this budget can be spent, as well as can determine the scale of the campaign. You must also have a contingency plan ready.

6.  Marketing Platforms

Now your campaign starts to get exciting and you can be as creative as you want to be.

You must use allocated budget and keep in mind both your target audience and offer. Apart from this, you need to decide which platforms you are going to use to promote your offer/campaign.

7. Get creative with Design

By this stage, you have decided on all the important elements of your campaign. To get the best results from your designs, you should never start designing your creatives until all tasks from 1-6 have been completed. Make a note of all the platforms you need design work for. You must ensure your message will work on each platform. Try  to customise your message per platform on the  basis of  image dimensions and text limitations. However, it’s important that your key message should remain the same across all platforms.  This will ensure consistency and message match.

8. Launch your Campaign – and TEST, TEST, TEST

Before you launch your campaign, you should test. Proofread everything multiple times. Take a step back and make sure that everything looks and works how you pictured it in your head.

9. Report & Measure your success

While your marketing campaign’s running, it’s important that you check the daily performance and keep a note of what’s working for you. You can monitor and change your work in real time. If you plan to make a change on a platform like Facebook or Google, your change can be live within minutes. Keeping a track of all the key points will help you understand what works for you and what doesn’t work for you.

                                                                                          –Sonia Shah