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TIPS ON HOW TO EXCEL IN YOUR DIGITAL MARKETING CAREER

TIPS ON HOW TO EXCEL IN YOUR DIGITAL MARKETING CAREER

Digital Marketing is one of the fastest growing industries. Currently, it is growing three times faster than the pace of the United States GDP. It is having a massive exponential growth. So what does it take to be a successful digital marketer? Read the following 10 tips to excel in your digital marketing career.

1. Never Stop Learning

If you are thirsty for knowledge, then this career is absolutely made for you. If you want to excel in a career as a digital marketer, you have to constantly keep learning, and that should excite you.

2. Always Acquire

One should constantly acquire new and innovative skills, ideas, trends, knowledge. You are always going to apply these new skills in your day to day life. You are not only upgrading your skills but also your certifications and your resume. You are always ready to take action. If there is a new trend in the  market, you are the first to try it, make it work, and then report on it. Always keep hunting for new applications, software and technology.

3. Build Your Personal Brand by Positioning Yourself as an Expert

Personal branding is very important if you want to be taken seriously. You should be witty and confident when branding yourself. Potential employers and clients are going to look for your online presence. Therefore, you should showcase your online presence in the best manner. Having your own personal work can help achieve this, and give you something to showcase.

4. Don’t Neglect Social Media

Whatever you learn, you should share it extensively. Social media is very powerful and can help you increase your reach in unimaginable ways. Your Facebook, Instagram, Twitter, Pinterest, Snapchat, blog, and website must all embody the principles of an expert digital marketer because that is what you are and this is a way of marketing yourself. People love people who are transparent. They want to know how the person actually is. Social media is a great platform to show the world your expertise.

5. Provide Value by Being Customer Centric

Content is the king of everything.  If you give your target audience what they want, then they will keep coming back to you for more. Your sales funnel depends on your customer. Your first step is to understand your target audience. Your aim should be relationship building and then nurturing it. By being able to fulfilling your customer’s needs and provide solutions before problems arise, they will remember and remain loyal to you.

6. Understand Analytics

Analytics is absolutely important in your career. One should understand what happens when your customers visit your website. This is how you evaluate the success if your campaigns.

7. Understand Industry Jargon

There are many jargons and acronyms that one should know. Here for you is a cheat sheet for you:

Acronym Cheat Sheet

  • SEO – Search Engine Optimization
  • SEM – Search Engine Marketing
  • PPC – Pay Per Click
  • CPC – Cost Per Click
  • CPL – Cost Per Lead
  • CPM – Cost Per Thousand (M is the Roman numeral for 1000)
  • CTA – Call to Action
  • CTR – Click Through Rate
  • KPI – Key Performance Indicator

8. Add Certificates and Certifications to your Resume

You should always keep learning, do internships and add these certifications to your resume. This will help you to get theoretical knowledge as well as practical knowledge.  

9. Just Do it

Go out there and become a  successful digital marketer. Take all of the information you have gathered and start doing it. Action is the only way to progress in this industry. Just be confident and follow all these tips.